The finale of Keshet International's hit series The A Word ,
co-produced by Fifty Fathoms
and Keshet UK, aired on BBC One on Tuesday night at 9pm. It attracted an
audience of 4.4 million viewers and a consolidated audience of 5.5
million, taking 22% audience share and stealing audience
share from the Champion’s League semi-final .
The six-part series
attracted a consolidated audience of 5.5 million and 22% market share
The series, which launched on Tuesday 22nd March to an
average of 4.7 million viewers and increasing to 5.9 million
viewers, achieved consistent success in its primetime slot, topping
the BBC One slot average for the past 12 months.
The A Word also
gained significant engagement on the BBC’s dedicated VOD service
iPlayer. Since the launch it remained in the top ten most viewed
From the outset, The A Word has
ignited a dialogue amongst viewers and critics who have been captivated by the
plot, soundtrack, characters and heart-warming familiarity with the family’s
story. Press have praised the series as “a rare gem” and
viewers have taken to social media to share their personal and emotional
responses each week. During the series premiere #theaword became the no.2
trending term on Twitter in the UK over the course of the hour. The finale was
also one of the Top 10 most talked about shows on the Twitter
TV Leaderboard, coming in at No. 4.
The A Word is
written by the multiple BAFTA winner and Golden Globe nominee Peter Bowker (Marvellous,
Blackpool) and directed by Oscar® nominee and BAFTA winner Peter
Cattaneo (The Full Monty, Rev). The series is based on
the original Israeli drama Yellow Peppers by Keren Margalit,
who also executively produced on the UK series.
Sundance TV, the US partner
which came on board during the show’s production will air the series this