Infinity sings an exclusive agreement for Italy with Starz Digital

Infinity sings an exclusive agreement for Italy with Starz Digital
Infinity, Mediaset’s video on-demand service, is pleased to announce an agreement with Starz Digital, the global digital and on-demand licensing arm of Starz, which gives Infinity the exclusive Italian first window rights to the much-anticipated upcoming STARZ Original series “The Girlfriend Experience” and the recent hit, “Ash vs Evil Dead.”

“We are excited to be working with Starz Digital to be the first service to bring these two much anticipated, shows to the Italian public. Infinity has become synonymous with the highest standards of quality for our viewers and ‘The Girlfriend Experience’ and ‘Ash vs Evil Dead’ are perfect examples of our commitment to quality content,” confirms Chiara Tosato, Infinity Director.

“Starz Digital is very pleased to be partnering with Mediaset and enabling them to bring these two great series to Infinity for its Italian subscribers. While ‘The Girlfriend Experience’ and ‘Ash vs Evil Dead’ differ in their genre and visual style, what they have in common is the highest of quality in premium entertainment value, production standards and performances that Infinity subscribers are going to love,” said Mara Winokur, SVP, Digital at Starz.

“The Girlfriend Experience” is the new STARZ Original series from Academy Award® and Emmy® Award-winning executive producer Steven Soderbergh, written and directed by co-creators Lodge Kerrigan and Amy Seimetz and starring Riley Keough. The series centers around Christine Reade (Riley Keough), a second year student at Chicago-Burnham Law School and a new intern at the prestigious firm of Kirkland & Allen. Working hard to establish herself at the firm, her focus quickly shifts when a classmate introduces her to the world of transactional relationships. Known as GFEs, they are women who provide “The Girlfriend Experience”—emotional and sexual relationships at a very high price. Juggling two very different lives, Christine quickly finds herself drawn into the GFE world, attracted to the rush of control and intimacy

"Ash vs Evil Dead", executive produced by Sam Raimi, Rob Tapert, Bruce Campbell, the original filmmakers of the franchise, and Craig DiGregorio who serves as executive producer and showrunner, starring Bruce Campbell and Lucy Lawless, is the long-awaited follow-up to the cult horror classic, “The Evil Dead.” Bruce Campbell reprises his role as Ash, the stock boy, aging lothario and chainsaw-handed monster hunter who has spent the last 30 years avoiding responsibility, maturity and the terrors of the Evil Dead. When a Deadite plague threatens to destroy all of mankind, Ash is finally forced to face his demons, personal and literal in order to settle an old score.

“The Girlfriend Experience” will be released on the service as a box set, on April 11, the day after the US broadcast on STARZ. “Ash vs Evil Dead” season 1 will be made available this spring and the second season will follow the US broadcast, set for later this year. These series are the latest addition to Infinity’s extensive and growing on demand catalogue of more than 6000 shows including movies, children’s animation, TV Series and TV shows.